FocusLab

FocusLab is a school startup focused on study and concentration. The founder had the idea and the product: he needed a website to tell their story. I designed and developed the whole site — visual identity, landing page and storytelling — and delivered it ready to use.

I handled UI direction, product narrative and visual continuity, so the app's value is clear within a few seconds of scrolling.

Highlights

• Client project — A real brief, real feedback and an agreed delivery: not an exercise, but field work.
• Identity and UI — A visual direction built from scratch around the study-and-focus theme.
• Clear storytelling — A narrative that explains value and benefits in a few scrolls.
• Noise-free UI — An essential interface that removes visual distractions.

Features

• Conversion-oriented landing page
• Product sections with a clear visual rhythm
• Low-fatigue dark theme
• Responsive design on every screen
• Full delivery to the client